Video content is dominating the digital world with remarkable speed. According to the Cisco Visual Network Index, it would take you more than 5 million years to watch all the video content
that will cross global IP networks in each month of 2019. By that time, 80 percent of all consumer internet traffic will be video. Watching videos on mobile devices has never been easier, and mobile data traffic is set to increase ten-fold between 2014 and 2019.
Why is video content spreading so rapidly? Consider the inherent strength of video relative to other forms of content. In a world where information is abundant and attention is scarce, effective marketing is captivating, to the point, and economical with consumers’ time. The more senses a medium engages simultaneously, the more information it can pack into a shorter amount of time, and the easier it is to pay attention to. A person’s rate of information retention triples when what they hear is complimented by what they see. Video is the ideal marketing medium because the right combination of imagery, music, and dialogue captivates a consumer and communicates a message to them more efficiently than any other form of media.
Pair the inherent advantages of video with the increasing accessibility of video content in our hyperconnected world, and you’ve got the tools to reach consumers on a groundbreaking scale. A high-quality video paired with an effective digital distribution strategy is a solid foundation for marketing success. The best case scenario for any marketer is to have their video “go viral,” or rapidly gain popularity through internet sharing over websites, social media, and email. Whether or not your video goes viral, integrating video into your existing social networking strategy is a powerful way to build traffic to your website and boost your SEO.
When your video is shared on social media, backlinks (incoming hyperlinks from one web page to another) are created to your company website. These backlinks are registered by search engines like Google. The more backlinks your site has, the higher it is ranked by search engines, and the more visible your company is online. Google SERPs (search engine results pages) seem to prioritize video results — one study showed that pages with video are 53 times more likely to appear on the first page of a Google search result.
Video content commissioned from a reputable production company will elevate your business by giving you leverage in today’s bloated digital marketplace. The experts at VevaTV will work with you to create high-quality content and develop a distribution strategy that makes sense for your target market.